India has been a trend setter and has attracted foreign tourists for centuries. The richness and vibrant culture of India is a major attraction to many people and civilisations from a long era. Social media has also played a significant role in building a positive image of India, prompting many social media influencers and YouTubers to create high-quality content about India. With the passage of time and globalisation, more and more foreign influencers and content creators are opting for India-centric content, be it funny or informative, creating more and more positive conceptions for India and its people, working as a myth-buster.
Why are foreign social media influencers attracted towards India?
India has been a centre of learning and trade for a significant period of time. Many travellers and scholars like Huien Tsang, Ibn Batuta and Marco Polo have portrayed India into positive light and have described it as “Heaven” & “The great place of Gold, knowledge and Happiness”.
The global growth in the positive image of India in the past decade is also a major reason more and more foreign personals getting interested in India, its culture and day-to-day life. In addition to this, India has the cheapest internet in the world, increasing its access to a wider audience. This is the reason many social media influencers and content creators are now preferring to create content in India, its hospitality, fun-loving attitude and daily routine life.
Some major foreign social media influencers who make great content on India.
Some of the major social media Influencers working and creating content on India and its culture are:
Agu Stanley
A native of Nigeria, Agu Stanly is one of the most popular faces on social media platforms, known to create reels on Instagram and shorts on YouTube. With around 1 million followers on Instagram and 3.9 million subscribers on YouTube, he is known for his quirky and relatably funny content on life in India. He is very fluent in Hindi and has collaborated with many other content creators. Besides this, he has been a guest on many podcasts, reality shows and content creators’ meet, representing Nigeria and India, in the perfect way. He is a fan of Bollywood actor Salman Khan and wishes to work with him.
Rajasthani Madhu
Japanese content creator Mayomi, well known by her alias name, Rajasthani Madhu, is known as one of the best foreign content creators who is deeply obsessed with Rajasthani and Indian culture. Visiting India as a tourist in 2009, she was so fascinated by the Rajasthani culture that she shifted to India and learned the traditional Kalbeliaya and Ghoomer dance.
With 1.2 million followers on Instagram and 20 thousand subscribers on YouTube, she is not only a content creator but a trainer, artist, performer and a trainer of Indology. Very passionate about dance and culture, she and her troop have also performed in front of the Indian Prime Minister, Mr Narendra Modi, during his recent visit to Japan. She has also trained many foreign students in Rajasthani Dance and adorning attire.
Kaisa Oljakka
Going by her name of videshi_indian on Instagram, Kaisa Oljakka is a Finnish content creator, known to best represent the Indian culture and the “uniqueness of India” through her reels and social media content. She is married to an Indian guy, Ankit Kumar and is best known for her funny and “life after” videos related to Bihari and Indian Culture.
She was recently invited to the Finnish House of Namality and the Embassy of India in Helsinki, Finland, for her contribution to spreading and encouraging Indian culture in Finland. She has a great fan following in India, especially in UP and Bihar. She switches between Finland and India for the content creation, which makes her create a great range of intercultural social media content related to life in India and Finland.
Karl Rock
Karl Edward Rice is a New Zealand-based blogger and YouTuber, well known for his channel “Karl Rock”. He visited India in 2013 and has been making videos on India for foreign tourists since 2018. In 2019, he got married to an Indian girl, Manisha Malik and decided to settle in India. His content is usually centred around India and South Asian Countries and he is very fluent in Hindi. Very popular among his viewers for his informative videos about life in India, he is also the author of a book, India Survival Guide. He was also publicly appreciated for raising awareness about donating plasma during Covid 19 pandemic. He has around 3.13 subscribers on YouTube, as of 2025.
Jessica Kumar
Jessica Kumar is an American Digital Content creator, known for her Instagram account, indiawithjessica. She is a popular YouTuber and social media influencer and is very fluent in Hindi, known to create funny and educational videos for foreigners. She is very instrumental in clearing myths about India and also teaches Hindi through online platforms. She has been married in India for around 18 years and has two kids. She frequently posts about her life as an Indian bride & daughter-in-law and her daily chores in an Indian household.
Drew Hicks
One of the leading content creator on India, Drew Hicks, has 1.2 million followers on Instagram and is very popular among the foreign audience. Known for his Hindi and Bhojpuri content, he was also facilitated by the National Creators Award by the Prime Minister of India, Mr Narendra Modi, in a creators meet. Known for his distinctive accent and funny, engaging content, make him a very well-recognised social media influencer on social media in India.
His upbringing in India, especially in UP and Bihar, gives him a great reach among his target audience. He has also collaborated with many popular indian social media personalities for content creation, giving him a wider audience in India as well as abroad, playing a crucial role in increasing the popularity of India and Indian culture on a global level.
Also Read: Top Female Philanthropists In The World
Foreign social media influencers who create content about India are doing more than simply posting videos or reels. In many ways, they act as cultural bridges between India and the rest of the world. Through humour, storytelling, travel vlogs, dance, language learning and everyday experiences, they show a side of India that is authentic and relatable. Their content often breaks stereotypes and introduces global audiences to the warmth, diversity and vibrancy of Indian life.
As digital platforms continue to connect people across borders, these influencers will likely play an even bigger role in shaping how India is perceived globally. Their fascination with Indian culture, traditions and daily life not only entertains millions but also builds a sense of cultural appreciation and global friendship.
Frequently Asked Questions (FAQs)
Q1. Why do foreign influencers create content about India?
India’s rich culture, diverse traditions, large digital audience and affordable internet make it an attractive place for content creators.
Q2. Do foreign influencers earn from India-focused content?
Yes. Many earn through YouTube ads, brand collaborations, sponsorships, live events and social media partnerships.
Q3. Are foreign influencers popular among Indian audiences?
Very much. Many of them have millions of Indian followers who enjoy seeing their culture through a foreign perspective.
Q4. What type of content do foreign influencers usually create about India?
Common themes include food, travel, language learning, cultural traditions, daily life in Indian households and humorous observations.
Q5. Do these influencers help improve India’s global image?
Yes. By sharing positive and authentic experiences, they help counter stereotypes and showcase the diversity and hospitality of India.
